Swipe Right on Romance

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Dating is different today than it was a generation ago. Thanks to the internet and the proliferation of personal electronic devices, apps and websites connect two people who might have never crossed paths in real life. Reading plays a big role in finding Mr./Ms. Right—you can read profiles to get to know someone before you even say hello. I propose a passive promotion display of romance novels with fake online dating profiles for characters stylized like Tinder, OKCupid, Hinge, Grindr, Match, Plenty of Fish, etc. Here’s an example for the romance I just reviewed:




These profiles will be cut out and glued to a construction paper backing, and then either posted on a bulletin board space, or peeking out of the books themselves. We can also use these images on the library’s social media accounts throughout the month of February, including a link to the book in our catalog. I could include integrated advisory by making profiles for popular movie and television characters, as well, or maybe use photos of them instead of just randomly google image searching like I did for the above examples.

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